They say it takes years to learn how to practice law. We say it takes rubi.

We've been where you are, figuring everything out for ourselves in law school and BigLaw. We built rubi so you don't have to. Think of it like a virtual apprenticeship that teaches you exactly how to do your job (really well), step by step. It's everything we wish we knew from the start. 

Get on track
with rubi. Launching Summer 2025.

rubi is for

law firms|junior lawyers|summer associates|law students|aspiring attorneys

Preview our platform

Check out our content below to get a glimpse of how we do things.
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Click through our sample slides
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Press play to watch a 3 min clip from one of our units

How it works

Meet the founders

Nice to meet you! We're first-generation attorneys and corporate/M&A lawyers who met while practicing in BigLaw. Our shared experiences navigating the legal profession sparked conversations that would eventually drive us to create rubi. Beyond our legal practice, we've teamed up as angel investors, advisors to emerging companies, and mentors to other attorneys, law students, and pre-law students.

After years of developing rubi, we're excited to finally share it with you.

-Madison & Geetika, Co-Founders & Co-CEOs
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Madison Keeble

Corporate / M&A Lawyer since 2017, including 7 years in BigLaw at a leading global firm. Advanced from Summer Associate to Senior Associate, managing transactions & leading cross-functional teams. Maintains practice as Of-Counsel at a boutique corporate firm, focusing on M&A and private equity.

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Geetika Jerath

Corporate / M&A Lawyer since 2019, including 5 years in BigLaw at a leading global firm. Progressed from Summer Associate to Associate, functioning as the deal lead on transactions. Serves as a strategic advisor, educating professionals at major companies on driving innovation & organizational initiatives.

The Transactional Practice Guide: M&A

Check out our program outline. 
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